Character
driven
explainer
videos.
Asda Money approached us to create a suite of explainer videos that would simplify their insurance products. Covering pet, travel, and car insurance for customers. We developed a unified creative framework to ensure consistency across the series, anchored by a central character, 'Monty', who became the narrative guide. From initial concept through to animation, audio, and voiceover, we delivered a cohesive set of videos designed to be clear, engaging, and easy to understand.
Creating 'Monty'
To embody the Asda Money brand promise of saving customers money, we introduced 'Monty', a character inspired by the iconic piggy bank. Monty became the friendly face of the campaign, helping to drive storytelling across all videos. We established detailed guidelines to ensure Monty’s design and personality remained consistent, allowing him to seamlessly fit into diverse scenarios while reinforcing the brand narrative.
Pet insurance
For the pet insurance series, Monty took on a playful role as a tongue‑in‑cheek 'pet,' guiding viewers through the benefits of coverage. A limited colour palette kept the visuals clean and accessible, with Asda’s signature green reserved for Monty and key highlights, ensuring strong brand recognition and visual impact.
Car insurance
The car insurance videos leaned more heavily on factual clarity, with bespoke scenes created to reflect the sector. While Monty played a supporting role, the focus shifted to clear, illustrative storytelling. Consistency in style across all assets ensured the series felt like part of a coherent batch.
Travel insurance
Travel insurance provided the opportunity to expand the illustrative style into location based storytelling. Monty was paired with playful, scene driven narratives that brought destinations to life while explaining coverage. The asset library created here also laid the foundation for a follow‑up microsite, extending the campaign’s reach beyond video.
Asda adventure planner
Building on the success of the animation series. A total of 36 videos across five product sectors. We designed a microsite to support PR and customer engagement. The 'Asda Adventure Planner' allowed users to explore and plan their travel, tying directly into the information shared in the videos. By carrying the illustrative style through to digital, we created a seamless, engaging, and shareable experience that reinforced the brand story across platforms.
